About Us

Our History:

1960

In 1960, Alfonso Palacio and Nubia Hoyos arrived in Apartadó, Antioquia and bought a small store on the main street of the town. With tenacity, desire and drive, they built step by step the company that would be called ALTIPAL.
Years passed, the dream continued its course and it grew; in the 80’s Altipal expanded to Turbo and Medellín.

1990 The 90’s arrived and Don Alfonso decided to make way for a new generation, named his son Jorge Humberto Palacio as head of the company and Altipal Bogotá was founded.

80′ 90′

2000

The strategy at the time was to work with no more than 12 suppliers with leading brands in the market, among which there was no competition, this to ensure a prosperous and transparent business, that will allow us to build a future with strategic allies.
In the following decade and as a result of the focus on few suppliers, two of them in particular, Team and Colgate, supported the opening of new offices in Pereira, Ibagué, Boyacá and Villavicencio.

At the beginning of 2000, a strong alliance with Coltabaco started in Bogotá, which over the years has extended to other areas of the country, aided by the purchase of Coltabaco by Philip Morris.

2000+

2004

2004

Altipal enters the category of wines and spirits, celebrating an alliance with Diageo, a company that represents the most recognized alcoholic drink brands worldwide.
Altipal strengthened its commercial relationship with Kellogg ‘s, becoming one of its strategic distributors in Colombia.

2007

2007
Altipal strengthened its commercial relationship with Kellogg ‘s, becoming one of its strategic distributors in Colombia.
2008

2008
2012

In 2008 we entered the Beer category. In 2012, we started a strong alliance with Budweiser, with whom we became a direct importer and exclusive distributor.
In this same year the companies came together to constitute Altipal SA, a family with 17 warehouses, 54 years of history, values ​​and principles and full of enterprising people that with Love, Passion and Discipline, have been part of the evolution of this dream.

2018

2018
In this same year the companies came together to constitute Altipal SA, a family with 17 warehouses, 54 years of history, values ​​and principles and full of enterprising people that with Love, Passion and Discipline, have been part of the evolution of this dream.

In 2019, digital expansion begins, with the creation of Surtiapp, mobile / web application for B2B sales and CanGú, the app for the B2C sector. 60 years after it all started, we want you to be part of this dream ...

Our Strategic Framework

Our values

We work collaboratively We execute with excellence We demonstrate agility and simplicity
We celebrate diversity We live with ethics and transparency We maintain relationships based on trust

Altipal Commercial Methodology

We have our own commercial methodology that allows us to always comply with what has been agreed.

It allows us to train sales professionals, generate value for customers and positions us as the preferred option in the commercialization of the best brands in Colombia.

INFINITO_GIF_MECA

A Leap Forward in Distribution and Service

From this amazing being of nature, we chose two of its most important qualities, to make of them analogies of our daily work: their ability of taking great leaps and the great care that allows their marsupial bag to carry their most precious asset, their joeys
  •  At Altipal, we understand each leap as we need to build a company open to change, flexible and always learning.

 

  • Our most precious assets are each of the brands and products that you order from us to distribute.

 

  • We always seek to obtain the best indicators for each of them.

More than 150

thousand thrilled customers!

Our business core is to reach each point of sale in the different distribution channels with the best people to generate added value to our clients, with leading and recognized brands, developing businesses, achieving service excellence and having the best Route to Market , with structured, solid and simple processes facilitating the entire operation from logistics, finance, technology and human management.

Our People:

Human Capital

Our Essence

We value our collaborators for their contribution to the growth of the company, which translates into a continuous creation of job opportunities.
01
¿Our Culture?
  • We work with discipline
  • We inspire pride with our actions
  • We think and act in an innovative way
  • We are passionate about service
  • We always deliver results
  • We negotiate to win-win
  • We challenge constructively
  • We always anticipate
  • We communicate assertively
  • We work with joy
  • We are invincible working as a team
02
¿What makes us Altipal?
  • We promote collaborative spaces
  • We are assertive, direct and concrete
  • We value respectful communication and treating each other well.
  • We have powerful conversations
03
We are diverse and inclusive

We seek to have an inclusive, sensitive and humane work community by embracing the diversity and talent of our society.

We provide a work environment in which we respect, accept and appreciate differences and see them as great opportunities for growth. We create spaces for coexistence, promoting the essence of our strategic pillar: EXTRAORDINARY PEOPLE

We are a National, Diverse, Inclusive and Desirable employer.

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Our Altipal family has

1.901 employees nationwide and 205 contractors.

trabaja-nosotros

Work with Us

At Altipal we value and take care of our collaborators, they help our company to constantly grow and improve.

Thanks to their valuable contribution, our company is constantly growing and generating new job opportunities.

The company has 1,901 employees country wise. Our team grows month by month with our business expansion.

Do you want to be part of Altipal?

Go to our job portal

We are a family business, founded 60 years ago in Apartadó. We are among the 160 companies with the highest turnover in Colombia

Altipal S.A.S
servicio.cliente@altipal.com.co
Calle 18 # 69b – 73
+57 3235996521
Bogotá, Colombia

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